What went down at H&M’s in-store portrait session in Stockholm

HM_60_1691On Sunday (April 6), H&M’s Götgatan flagship (in the brand’s hometown in Stockholm) turned into a live photo studio for a collaboration with photographer Angelina Bergenwall. Part of the H&M’s S/S 2025 campaign series, the event offered guests the rare chance to step in front of Bergenwall’s lens and walk away with a custom portrait – on paper and in pixels.Known for her dreamy, cinematic visuals influenced by both Swedish film and herhellip;

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